It seems that the DIY trick that turns your phone into a projector for $1 has been, well, khm, pinched by some multinationals. To generate buzz for their ‘double pizza’ promotion, Pizza Hut Hong Kong and Ogilvy & Mather created a special pizza box that turns your smartphone into a movie projector. The only “invention” here is that the pizza box also has a QR code printed on it, and when scanned, users get access to a list of free movies they can watch on their pizza projector. Another plus we like is that the pizza saver thing functions as the lense of the projector. Isn’t that nice?
via Twisted Sifter